Built for Technology Services Leadership
We work with leadership teams where go-to-market complexity has outpaced design.
Our work is not defined by company size.
It’s defined by where GTM has become structurally constrained.
Common Client Profiles
FOUNDER-LED COMPANIES
When Early GTM No Longer Scales
Founder-led firms often grow through relationships, intuition, and speed.
Over time, that GTM becomes fragile:
- sales depends on individual knowledge
- positioning varies by seller
- partners are added opportunistically
- forecasts become unreliable
These companies don’t need more effort.
They need intentional GTM architecture.
PE-BACKED PLATFORMS
When Growth Must Become Governable
PE-backed companies face a different challenge.
GTM must:
- scale beyond founders
- support add-ons
- absorb complexity
- deliver predictability
XplainIQ provides system-level clarity that helps PE firms and leadership teams reduce execution risk, sequence value creation, and deploy capital with confidence.
PARTNER & CHANNEL-HEAVY BUSINESSES
When Reach Exceeds Activation
Many technology services businesses invest heavily in partner ecosystems.
The challenge is rarely recruitment.
It’s activation.
Without intentional demand and conversion design:
- partners remain inactive
- enablement doesn’t convert
- revenue concentration increases
These issues are architectural — not relational.
ENTERPRISE & COMPLEX GTM MODELS
When GTM Becomes Fragmented
As organizations scale:
- routes multiply
- handoffs increase
- accountability diffuses
What once worked informally no longer holds.
We help leadership teams see where GTM has fragmented and where alignment is required to restore momentum.
What We Are Not
We're not a marketing agency. We're not sales trainers. We don't do staff augmentation.
We're a strategic advisory firm that helps leadership see their GTM clearly and fix what matters most.
